Gush Magazine Pitch

Shoegaze Fashion/Style

Like most (if not all) subcultures, "shoegazers" heavily focus on style - as well as music. Zachary Cole Smith, from the band DIIV, stated in an interview that fashion is massively influential to him personally. Fashion and style are hugely important in identifying who a person is: for example, in the 80s, skinheads were widely recognisable from their shaved heads, boots, rolled up jeans, and bomber jackets.

It's the same with shoegaze. Jumpers, oversized clothes and long hair are all commonly linked with the genre - below are some images that I think portray the shoegaze movement in fashion. It will be important to consider the fashion that is linked with shoegaze when making my magazine; for the featuring artist cover/double-page spread, I will need to ensure that my model (artist) is dressed appropriately. I could perhaps include a "Style" section to my magazine as well.

 

Style of Music Magazine 2: New Music

My second idea for a music magazine would be one that focuses on new music - featuring a wide variety of genres (alternative/indie, emo, hip hop etc). This is because it would allow for a flexible approach: I wouldn't be forced to meet a specific style of music, and could instead focus on a look that is more broad. Ultimately, I could make an easier final decision for photography and my articles could be far more diverse.

Some examples of new music magazines include:

Clash Magazine:

DIY Magazine:

Wire Magazine

Magazine Appearance

From looking at these new music magazines, there is a very obvious trend: simplicity. Each mag features simple, spaced out text that is clear to read. The front covers are highly clean - with a significant lack of annoying boxes of text. This is the approach I want to take with my magazine, as I feel it would suit the choice of music nicely, as well as looking great! My aim, therefore, will be to find a bold and spaced out font for the mast head, and a sleek and simple font for other text. In terms of colour palette, the text for these magazines is often black or white - and the overall colours for the magazine are minimal and simplistic, instead of being garish and flashy.  

Music 

Here are some examples of the music that could feature within the magazine - it will be broad, to symbolise how the magazine will have a variety of different music genres.